PRE-LAUNCH SALE Ends on
Upgrade Your Leadership Identity Faster Than Any Traditional Program
The Leader's Identity Guide For emerging and mid-level leaders who were promoted for their technical skill, but now need to lead people with confidence, clarity, and trust.
Perfect for leaders who want more impact, less firefighting, and a team that actually steps up..
PRE-LAUNCH SALE!
Join before to get 75%, early access, a private group where you get your questions answered daily, and more! And lifetime access to everything is just $48 (Normally $249). Offer Expires Soon.
"The training breaks everything easy to follow process. Insanely worth it" - Anthony G.
"This person changed my life, I get 10x the results now" - Paul X.
"I was a dumpster fire before I found this. I'm getting 100x what I paid for this course!" - Dan G.
Let’s be honest
you don’t get a second chance to
prove yourself as a leader.
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Problem #1
You were trained as an expert, not a leader so you default to fixing everything yourself.
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Problem #2
Your team relies on you instead of taking ownership and it’s exhausting.
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Problem #3
Traditional leadership training teaches skills, not identity so nothing sticks.
INTRODUCING: THE LEADER’S IDENTITY GUIDE
A practical system to shift your identity from technical expert → confident people leader.
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The Identity Reset
Discover why leadership feels heavy and how one identity shift changes everything.
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Clarity Over Control
Learn how to create trust, ownership, and accountability without micromanaging.
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The Coaching Leadership Pathway
Follow the proven roadmap to move from Expert → Achiever → Coach Leader in weeks.ork-life balance
Plus So Much More!
Scroll down to see everything you get lifetime access to...
Learn How To:
The Leader's Identity Guide
Course Curriculum
The Leadership Identity Reset
Immediately understand why leadership feels heavy, and fix the root cause, not the symptoms.
A step-by-step model showing the shift from Expert → Achiever → Coach Leader.
You gain clarity, confidence, and a pathway to becoming the leader people want to follow.
Trust & Clarity Framework
Create trust and alignment without pressure or conflict.
A simple, repeatable clarity conversation model.
Your team takes ownership reducing your workload instantly.
Coaching Conversations Made Easy
Stop doing everyone’s work and start growing capability in others.
Learn the 3 questions that turn problems into ownership.
Your team becomes proactive and you stop micromanaging.
Accountability That Actually Works
Reduce reactivity and build a reliable, independent team.
Identity-based accountability methods that stick.
Your team delivers consistently freeing you to lead strategically.
Limited Time Pre-Launch Bonuses
Amazing Bonuses
The Leadership Identity Map (PDF)
A visual tool showing exactly where you sit on the leadership path.Fast-Start Coaching Questions Guide
A cheat sheet of simple questions that build ownership instantly.The “Clarity First” Team Alignment Script
A plug-and-play script to eliminate confusion and reactivity.Early Access Video Library
Exclusive pre-launch videos before the channel goes live.
What's Included In The Leader's Identity Guide
MEET YOUR GUIDE:ROSS JUDD
Hi, I’m Ross Judd.
Like many leaders, I was promoted because of my technical ability and suddenly expected to lead people with confidence — despite having no real leadership training. That experience set me on a decades-long journey to understand what actually helps people become effective leaders.
Over the past 30 years, I’ve coached thousands of leaders across Australia and discovered one consistent truth:
Leadership transforms when identity transforms — not just when you learn new skills.
That’s why this program exists: to close the identity gap that keeps leaders stuck, so every skill, tool, and framework they learn finally works in the real world.
The Limiting Belief:
“I just need more skills, more tools, more experience…”
The Truth:
Skills only work when they’re built on the right leadership identity.
When identity shifts, behaviour follows naturally, consistently and sustainably.
What’s in it for you?
Less stress and far greater clarity
Stronger everyday confidence
More time to focus on what matters
A team that reliably steps up
Recognition, trust, and promotion readiness
The ability to lead with clarity instead of control
This is the practical, long-term shift that leaders, and their teams, truly value.
Who Is This Course For?
Emerging leaders
New managers
Technical experts stepping into leadership
Supervisors wanting more influence
Leaders who want to stop firefighting
People who want to lead with trust, clarity & confidence
What Categories Do We Focus On?
[describe various details of your ideal client that you help with this course]
Aspiring Freelance Videographers
YouTubers looking to improve their content
Business owners looking to shoot advertising content
Travelers looking to better document their adventures
And so much more!
Who Is This Course NOT For?
Leaders who prefer to micromanage
People not willing to change their behaviour
Anyone wanting quick hacks with no deeper work
Leaders who don’t want ownership in their team
Frequently Asked Questions
What skill level is this program for?
Emerging leaders through to mid-level managers. No prior training needed.
How long do I have access to the program & when does it start?
Lifetime access for early adopters. All updates included.
Can't I learn all of this on Youtube?
No. YouTube gives tips.
This program gives you a structured identity-shift system that rewires how you lead.
Do I need to have Team already?
No. If you lead people now — or will soon — this training gives you the mindset and behaviours that make leadership easier.
Should I invest in The Leader’s Identity Guide before investing in other leadership programs?
Yes — because identity is the foundation.
Skills only work after identity is aligned.
