THE LEADER’S IDENTITY GUIDE
A PRACTICAL GUIDE TO YOUR LEADERSHIP TRANSITIONS
Work through your role, leadership identity, beliefs and experiences to understand what your current leadership context requires — and the leader you're becoming.
The Leader’s Identity Guide helps leaders redefine who they need to be.
Leadership development should be built with leaders, not just for them.
This isn’t for passive consumers.
It’s for leaders who want to help build something meaningful.
WHAT YOU’LL WORK THROUGH
LEADERSHIP FOUNDATIONS
Understand what exceptional leadership looks like, what your role requires and where you need to place your attention.
You'll work with practical tools including Leadership in Context, Purposeful Role Balance and the Identity Builder etc.
BEEN. BEING. BECOMING.
Look at the experiences that have shaped the leader you are today.
You'll begin recognising what you've carried forward from previous roles and experiences, and consider what you want to carry into the future.
GO DEEPER
Examine the meaning, beliefs and attachments sitting underneath the way you lead.
Then bring those insights together to think deliberately about the leadership identity that fits the role you're doing now.
THIS ISN’T A COURSE TO RACE THROUGH
Watch. Reflect. Apply. Notice. Revisit.
The work happens when you connect the ideas to the leadership situations you're dealing with in the real world.
That's why each module combines Ross's video guidance with workbook activities, models and practical reflection.
The program material itself makes that expectation explicit: participants are expected to watch the videos, reflect and work with the models rather than simply consume the content.
THREE TOOLS. DIFFERENT QUESTIONS.
LEADERSHIP IN CONTEXT
Where does my role sit?
Understand how the balance between technical and people leadership, and day-to-day and strategic work, changes as leadership responsibility changes.
PURPOSEFUL ROLE BALANCE
What does my role require?
Examine what belongs in your role across strategic people, strategic technical, day-to-day people and day-to-day technical responsibilities.
IDENTITY BUILDER
Who do I need to be to fulfil that role?
Explore the connection between purpose, identity, beliefs, behaviours and outcomes.
A practical online coaching system to
shift your identity from
technical expert → confident people leader.
The Leader’s Identity Guide:
Works at the identity level
Adapts to any leadership role
Applies at any level
Is a repeatable process — not generic advice
This is not motivation. It’s not theory. It’s a structured system for building the identity required for your current leadership context.
✅
The Identity Reset
Discover why leadership feels heavy and how one identity shift changes everything.
✅
Clarity Over Control
Learn how to create trust, ownership, and accountability without micromanaging.
✅
The Coaching Leadership Pathway
Follow the proven roadmap to move from Expert → People Leader in weeks.
Plus So Much More!
Scroll down to see everything you get lifetime access to with your annual subscription...
What's Included Inside The Leader’s Identity Guide
AND LEADERSHIP DOESN’T STOP WITH YOU
As your leadership responsibility grows, an increasingly important part of your role is developing leadership in others.
That means moving beyond:
How do I lead well? towards: How do I help the people I lead become better leaders too?
That idea is already strongly embedded in the program: we describe developing leadership in others as an important extension of a leader's purpose and impact. This is important because it starts connecting the individual offer with the organisational proposition we've been developing.
The Leader's Identity Guide
Course Curriculum
First 3 Modules - Sample Curriculum
Leadership Foundations
Understand how you’ve been set up to fail as a leader
Clarify your purpose
Build your identity
Learn to level up and multiply your impact
A Deeper Look at Purpose
Dive deeper into the power of purpose
Deepen the link between purpose and identity
Build a different perspective
Explore the purpose of different levels of leadership
A Deeper Look at Identity
Consciously choose your identity as a leader
Who have you been, who are you being, and who are you becoming
What is your identity attached to
Who do you need to be to level up your leadership
MEET YOUR GUIDE:
ROSS JUDD
Hi, I’m Ross Judd.
I’ve been working as a leadership consultant and coach for over 30 years. Mostly running workshops until the COVID Pandemic forced a switch to one-on-one online coaching.
It was a revelation! I suddenly had the chance to work directly with leaders and uncover what was holding them back.
I’ve always known from my NLP (Neuro Linguistic Programming) training that working at the identity level is the key to creating sustained and permanent change. But you can’t hear what people are thinking in workshops and I found myself repeating the same messages ...
➔ Leadership is not about your technical skill – it’s about your ability to lead people.
➔ You’ve been set up to fail because the wrong identity was created in your first leadership role.
➔ It is possible to ignite your career and have a healthy work/life balance
The Leaders Identity Guide grew from years of intensive work with wonderful clients in one-on-one coaching. It takes you through a process that will help you understand:
➔ the transitions you will move through as a leader
➔ how you’ve been set up to fail
➔ how to establish your purpose as a leader in your current role
➔ and how to build the identity you need to be successful
Once your identity is reset you will be ready to learn the skills you need to be an exceptional leader.
The program offers you:
✓ Less stress and far greater clarity
✓ Stronger everyday confidence
✓ More time to focus on what matters
✓ A team that reliably steps up
✓ Recognition, trust, and promotion readiness
✓ The ability to lead with clarity instead of control
And it all starts with your identity as a leader.
Are you ready to make the shift?
Who Is This Course For?
Emerging leaders
New managers
Technical experts stepping into leadership
Supervisors wanting more influence
Leaders who want to stop firefighting
People who want to lead with trust, clarity & confidence
Leaders who are ready to reclaim their work-life balance
Leaders stuck in the technical trap
Leaders who are open to establishing a new identity as a leader.
What Categories Do We Focus On?
Leadership Identity – developing who you need to be as a leader in your current role
Leadership Transitions – moving from technical expert to people leader with clarity
Contextual Leadership – adapting how you lead as your role, team, and expectations change
Developing Leaders in Others – building leadership capability that multiplies impact
Sustainable Performance – achieving results without burnout or constant firefighting
Career Progression & Balance – advancing your leadership career while reclaiming work–life balance
Don't Do this if ...
You want quick hacks.
You’re looking for conversation scripts.
You believe more techniques will solve the problem.
You’re not willing to reflect on your leadership identity.
This is a coaching program. It requires thought. It requires ownership. It requires courage.
Frequently Asked Questions
What skill level is this program for?
The concepts apply to any level of leadership.
No prior training needed.
How long do I have access to the program & when does it start?
Your annual subscription is locked in for life. You will never experience a price increase.
All updates included.
Can't I learn all of this on Youtube?
No. YouTube gives tips.
This program coaches you through a structured identity-shift system that rewires how you lead.
Do I need to have a Team already?
No. If you lead people now — or will soon — this training gives you the mindset and behaviours that make leadership easier.
Should I invest in The Leader’s Identity Guide before investing in other leadership programs?
Yes — because Skills Don’t Create Leaders.
Identity Does.
Is there a guarantee?
Yes — if, after doing the first module, you don't feel this is right for you we refund you.
Refund and Guarantee
